A Look Again and Numerous Thanks

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Welcome to the newest (and maybe most bittersweet) version of Food52 Founder Amanda Hesser’s e-newsletter, Hey There, It’s Amanda. As all the time, it’s filled with meals, journey, and buying chatter—plus one huge private replace about what’s subsequent for Amanda and the way forward for Food52.


Merrill and me in my kitchen.
Merrill and me in my kitchen.

Sixteen years in the past, practically to the day, Merrill and I posted this video to Vimeo, introducing the corporate and laying out our proof of idea. We deliberate to construct an organization that served all of the wants of people that liked cooking and residential. There could be high-quality recipes, house content material, and an assortment of merchandise handpicked by us. It could really feel edited but welcoming, with lovely pictures and a powerful sensibility. And, most significantly, our readers could be important to all of it.

An early whiteboard laying out the problem we were solving.
An early whiteboard laying out the issue we have been fixing.

Food52, which launched in September of 2009, shortly grew to become recognized for its group and its sense of enjoyable. Our group has since added 60,000+ recipes, answered hundreds of Hotline questions, confirmed as much as our occasions, helped us design merchandise, and even wrote a few our cookbooks.

We leaned arduous into April Idiot’s Day (Food1852; a pitch to our sponsors). We hosted Vacation Markets and Vacation Swaps. We bought individuals like Stanley Tucci and Lena Dunham to evaluation cookbooks for a bracketed cookbook match known as The Piglet. Winners bought this extraordinarily high-quality pig-topped trophy. We introduced you Mugs52 each fall, and a gradual stream of different thoughtfully sourced and curated merchandise yr spherical. We added Dansk and Schoolhouse to our household of manufacturers.

After 16 years, it’s time for me to take up new challenges and adventures. I’m going to overlook all of you, and all of the goofing off. Thanks for being cautious and caring readers—listening to from lots of you, assembly you in particular person, cooking your recipes, and attending to know you through the years has enriched my life in numerous methods!

Right here’s the place to search out me:

• Subscribe to my Substack, Homeward, the place I’m chronicling my house renovation in Ojai, together with weekly design picks, recipes, and journey insights. It’s additionally the place I’ll put up—lastly!—my pizza-oven findings.

• Comply with me on Instagram

• Join with me on LinkedIn

Going ahead, I’ll be alongside you, fortunately watching as Food52’s gang of cooks and creators proceed to please us with new recipes, cleansing hacks, and group concepts; as Schoolhouse launches sconces and rugs; and as Dansk reissues its beloved designs.

Right here’s simply a few of what we’ve got arising within the close to future:

• The Pastry Field, a brand new present that includes Chef Tiara

• A cleaner, extra streamlined Food52 website will probably be launching within the coming weeks

• We’re increasing Hotline to Schoolhouse, so we will reply your buyer questions—every part from set up a mirror to care on your Stillwater Quilt!

• Mugs52 will make its return with a particular summer time version

• We love somewhat Christmas in July, so the group will probably be internet hosting a vacation preview occasion this summer time

• The Hotline is changing into a podcast

From Brooklyn to Ojai, I’ll be rooting for the house group.

With deep love and gratitude,

Amanda

P.S. For anybody who requested a bookplate, to not fear—I’ll be sending these out shortly!




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